It is quite possibly the most over used four letter word in the English language: FREE. Everywhere you look, it seems as though someone is giving something away. Of course, the majority of these "freebies" are anything but free- as they usually come with more than one prerequisite attached to that "can't miss" offer. Take, for example, the most essential new business tool since the invention of the rolodex: the reverse phone search. The internet seems completely flooded with websites promising "free" and "information-packed" reverse phone lookups. But is there really such a thing as an effective (and legitimate) reverse phone search that costs nothing? 
If you're trying to find information, and all you have to work with is a cell phone number, the answer is, unfortunately, no. Anyone who promises you a free reverse cell phone look up is most likely a complete scam. Does that mean that you should disregard the notion of a reverse phone search altogether? Of course not! The reverse cell lookup is still a fantastic way to get the information you need right away. After all, phone directories don't list mobile numbers- which means that if all you have to work with is a cell phone number, you are otherwise out of luck. (And, really, how many times has a post-it note with nothing but a phone number and a first name appeared, seemingly out of thin air, on your desk? Each one of those numbers is a potential client, business contact, friend…)
The real key to a successful reverse cell search lies in the company that you choose. We tested several, and our overall favorite was ReversePhoneCheck.Com. The information they provided was both accurate and detailed. We got full names, billing addresses, and cell phone carrier info… all from one quick search. We also love the upgrade feature: for just a few dollars more than it cost to perform a one time search, we got an entire year of unlimited reverse phone searches- a great value for small business owners.
So the next tome you hear the word free, make sure you take it with a grain of salt- if it seems too good to be true, it might just be. But that doesn't mean that there aren't still great deals to be found.
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