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Wednesday, July 25, 2012

Low Budget Media Buying for Beginners

 

If you're looking to learn how to drive cheap, unlimited traffic, in a simple way, then you've come to the right place.

This is one of my favorite methods of driving traffic to CPA offers, Clickbank products, and my own products. In this article, I'll be breaking it down step-by-step so you can get started right away. This is going to show you an unlimited abyss of traffic that is not only simple to access, but it can be very affordable and targeted.

The way I generate the majority of my traffic is via Media Buying. If you aren't aware, when most people say media buying, they mean large volume banner buys on websites or via networks. But obviously there are some barriers of entry for most people in terms of getting into media buying, and it does carry some risks. Traditional media buying can cost thousands up front, and it takes a while before you can get profitable.

So today, I want to go into a bit of detail on how to do smaller site media buys, which is something that is typically cheaper per month than pay per click marketing, but can still generate good ROI.

Most of the time when people hear about Media Buying, they think of $100,000 per month costs, and large upfront minimums to mysterious ad networks.

Sure, that's one way to go about it, but really Media Buying is just buying any type of ad space/time. As I said before, most people are referring to banner buys, and while these can typically have a high cost of entry, today I want to show you a way that anyone can get started.

In fact, I still have some buys going this way that bring in a consistent 300% ROI every month without me having to really administer them much.

First, there are a few advantages as to why you will want to go direct to a site and buy banner space this way:

- Rarely will you encounter restrictions on your ad styles and offers

- Less competition than a lot of platforms

- Most things are negotiable in terms of price/placement/term (try negotiating with Google, good luck!)

- There is an almost unlimited number of sites you can go after, just takes some digging

- Full transparency as to where your ads are showing

- Uninformed web masters (basically some have no idea what to charge for advertising, take advantage of this)

- For smaller site buys which we're covering today, you can get most buys for under $300/month. And typically $150-200! That's less than $10/day for targeted traffic.

- For our smaller site buys, we will be buying on a flat rate. If your click through rate on your ads is good, you could be getting some really cheap traffic.

So how do we buy banner space from small sites? Well, I'll assume that most people reading this are into affiliate marketing and CPA marketing, so here is a brief step by step (this works great for product owners as well, but I will assume most reading are doing affiliate marketing)….

Step 1: Choosing an Offer/Market

For this post, I'm going to focus on choosing the offer first and finding sites relevant to that offer.

You're also free to find traffic sources within a target demographic and try to monetize their traffic with multiple offers, but for our purposes today, let's find an offer first.

I always recommend that if you're doing CPA marketing, have a good relationship with your affiliate manager. If they know what they're doing, they'll give you the top offers within your vertical of choice. So our first step here is to talk to your affiliate manager and get the top 3 offers in the vertical of your choice. Check the demographics of your offer in Offervault.com. Also, cross reference if possible with Google Ad Planner and MSN Adlabs.

If you're doing Clickbank, look for the highest popularity and gravity offers that have a good amount of historical traffic. (check compete.com for traffic details)

Step 2: Finding Sites

We want to find 20 – 30 potential target sites that fit our offer demographics. Obviously you can find less but many small web masters won't get back to you.

That is probably the #1 disadvantage of dealing with small sites. If it bothers you enough and you have the funds to do so, outsource the site finding and get someone to contact all the webmasters.

That way you will deal only with setting up the buy with those that get back to you.

We want to look for sites getting less than 20k-30k uniques per day if possible.

One of my best small buys had 2500 US uniques per day.

Here are a few of the methods I use to find smaller sites to approach:

Option 1: Google Search

- Simply go to one of the Big 3 engines, preferably Google, and search for very targeted terms to your vertical.

Take a look at the sites in the organic search results. Check traffic levels in Compete.com, Google Ad Planner, Alexa & Quantcast.com. Find a common thread when it comes to traffic levels.

If you have converting keywords from PPC campaigns, easiest method is to go after sites that rank high for those converting keywords. This goes for converting Google Content Network placements as well.

Approach them privately and cut out the middle man. Try to be as targeted as possible here.

- Look up demographics and cross reference with Google Ad Planner, MSN Adlabs, & Quantcast if available.

Option 2: Google Ad Planner & QuantCast Planner

- Go to Google Ad Planner & QuantCast Planner, and specify the exact demographics of your offer.

You'll be given a list of sites that fit your criteria. I like to sort these sites by Composition Index, which usually gives me smaller sites that are the most targeted to my demographic.

Once you've found some good candidates, you can use the affinity index on Google Ad Planner and QuantCast Planner to find even more sites that are likely to be visited by your demographic.

Option 3: Forums

- A lot of times, forum owners have no idea what to charge for advertising. This can give us the opportunity to get some cheap banner space!

Go the website Big-Boards.com, and search for sites related to your niche. Big-Boards.com lists some of the busiest forums on the web for related forums.

Again, think in terms of demographics. A forum on quilting, for example, might respond well to an anti-aging product.

Step 3: Contacting Sites

Contacting small sites can be a challenge since only 10-15% of small site owners will get back to you.

First obvious step is to look at the navigation or scroll down to the bottom and see if there is an "advertise" link. If there is no advertise link, is there a "contact" link?

If there is neither of these, use your favourite "whois" look up for that domain and see if there is some contact info there.

For forums, if none of the above work and you really want to get on there, post in the forum on how to get a hold of an admin or the site owner.

I've had to do this before for a forum in Google Content Network that was converting great for me and I wanted to cut out Google.

So, now it's time to e-mail the smaller site.

The way in which I contact smaller sites is a bit more casual than when I contact a larger site.

Here is a script that I use in my e-mails:

"Hi there (if there is no contact name)

I was wondering if I could get some info for banner advertising on your site __________.com

I'd like to do a test buy as soon as possible.

Thanks very much,

Chad Hamzeh"

This is a template I pretty much copy and paste since we are contacting so many sites.

Step 4: Deciding What to Pay

Like I said, the majority won't contact you. If you like, you can e-mail them several times.

If you get a response, a lot of times it will be vague, and sometimes they will want you to name a price.

For smaller sites, I will typically then ask how many impressions my ad will see in the month. Tell them you want to buy the entire ad slot for the month, and not be rotated with other advertisers. Cross reference their impression number with the total page views number in Google Ad Planner (if available) assuming you purchased 100% impressions.

Also, keep in mind that if you are promoting CPA offers, they will only be eligible for certain countries, take this into account when measuring traffic levels. This is extremely important.

When I don't have much data to go off, I will calculate a theoretical maximum CPM (cost per thousand impressions) based on page view data, a lower click through rate (CTR) of 0.25%, and a conversion rate from the click of 1% when using a lander, and of course my offer payout.

I can use a higher conversion rate for offers not requiring a credit card or if I have a lot of data and it's my own product.

But again this is simply giving us an estimate. Also take in mind direct linking vs. landing pages. You're really just going to get a rough estimate here.

The way I calculate a theoretical maximum CPM is as follows:

Offer Payout x 1000 x CTR x Conversion Rate = Max CPM

So, if we had an offer which pays out $40, and our test CTR was 0.25%, and our conversion rate from the click was 1% it would look like this:

$40 x 1000 x 0.0025 x .01 = 1…. so the max we should pay here with these numbers in place would be $1 CPM

Now, all we need to do is calculate the max cost. And that is done by the following formula:

Max CPM/1000 x Impressions = Max Cost

So let's say that we've estimated that we will get 100,000 impressions for our buy and the webmaster has confirmed it:

$1.00/1000 x 100000 = $100 Max Cost

So for this buy, $100 should be the max we pay. Now, we were kind of under estimating on the banner CTR and conversion rates, so if you have previous data for that campaign that can warrant higher numbers there, by all means use those numbers.

I will also use Cubestat.com to get a very rough estimate of what kind of daily revenue that site might be experiencing.

And finally, sometimes I will simply throw out a low figure for these small sites, something like $50-100 for the month and see the web masters reaction. Worst they can say is no.

As a guideline, I am usually looking to pay what would equate to under $1 CPM, ideally 50 cents or under. But of course this can vary.

At this point, it's a matter of setting up your banners and tracking. For small direct buys if doing CPA/Clickbank, I recommend people use a free tracking platform called Prosper202. I personally use an Ad Server called AdShuffle, but I didn't want to get into ad server tracking today. For my own products I will use Googles Website Optimizer and my Ad Server.

I simply setup each small site as it's own traffic source in Prosper202.

Again, the toughest thing about this method is hearing back from the web masters and doing the initial research.

Try to be as targeted as possible here in terms of both demographics and interests, it'll give you higher click through rates especially if you're using banner ads that call out to that specific sites visitors.

If you begin to outsource the research and/or contacting of the sites and you get a good system going, you'll enjoy the benefits of this method since most won't go through the work of doing it.

I hope that helps people having a tough time generating traffic. It's definitely an evergreen model that can reap benefits for a long, long time.

Now, if you're interested in learning more of my exact, step by step strategies on how I drove over 2 million clicks through my servers last year alone, then  check out my Traffic BlackBook course today. Thanks very much for your time!

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How to restore our basic life-supporting systems; water, air and soil

The breakdown of our food growing systems poses one of the biggest threats to our survival.  Our existence depends upon our agricultural systems, but what do our agricultural systems depend on?  The answer: water, air and soil.  These basic elements support all life-forms and without them, life as we know it cannot be sustained.

In nature, food grows as part of an ecosystem.  An ecosystem is an ecological system that is made up of many biological parts, or components, that all interact with one another.  These components are mostly made up of organisms such as plants and animals.  They feed on each other and depend on each others' presence to survive.

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Just as plant and animal components are dependent on each other, basic life-supporting systems – water, air and soil – are also dependent on each another.  For example, the flow of air affects rainfall and rainfall affects the flow of air.  In addition, life-supporting systems are dependent on the components and vice versa.  For example, soil is created by plants and plants are created by soil.  In summary, components are dependent on life-supporting systems and the life-supporting systems are dependent on components.  However, it gets even more complicated than that.

Within the basic life-supporting systems – water, air and soil – there are sub-systems.  If we take a look at water, it can be broken up into many sub-systems, including: rainfall, surface water, ground water, humidity and transpiration.  It is not necessary (or even possible) to understand everything that's going on within an ecosystem, however it is very important to understand this:

Each and every component, system and sub-system is important in running the overall ecosystem.  When you disturb one, the others start to fall apart.

Humans once lived as part of ecosystems.  We were just one of many ecological components within an ecosystem.  We were also part of the food chain; sometimes preyed upon, but mostly a predator.  When we discovered cultivation we discovered many advantages, such as being able to grow staple crops in relative density.  By clearing an area of its natural components we have been able to increase the quantity of a single, useful component such as a commercial crop.

A typical farming operation strives to eliminate as many ecological components as possible so that a predetermined yield of a specific crop can be obtained.  For example, a farmer sows 10 acres of wheat and expects to achieve a yield within a certain range.  If it's a good year he will achieve the upper end of the range and if it's a bad year he will achieve the lower end of the range.  This offers him a relatively secure livelihood and he can live his life in accordance to the money he makes from his predetermined yield.  It makes perfect sense from an economic point of view.

However, this only works when the basic life-supporting systems are working, hence, adequate water, air and soil.  The problem is that these basic systems are part of an ancient ecosystem that is long gone.  The soils that we now grow crops in were part of a natural ecosystem and the millions of components that once existed were a critical part of keeping the basic life-supporting systems healthy and functioning.

By stripping the land of natural components we start to see the degradation of the basic life-supporting systems – water, soil and air.  When a large number of living components are removed, these natural systems break down because the components and the systems are interrelated.  As a diversity of plants and animals are replaced with a single species of crop, we start to see effects on the way the basic water, air and soil systems operate.  Water moves faster and is not filtered by a variety of plants.  This usually lowers the ground water and leaves the surface hotter and drier.  The hotter surface moves the air in different ways causing rain clouds to travel away from the area causing localized drought conditions.  Overall fertility is lost from soils as water moves out of the system at a greater rate.  The temperatures are hotter in summer and colder in winter as there are fewer plants to thermoregulate the area.  Rainfall becomes more unpredictable as the air current is affected by hotter ground temperatures.  It eventually gets difficult to grow the commercial crop.

Modern-day human intervention can offer short-term solutions, but cannot fix the cause of the problem.  Irrigation from bores cannot provide a sustainable solution to the breakdown of the water system.  Irrigation only lowers the ground water further making the problem even bigger than it was.  The use of groundwater is not a bad practice in all cases, but it doesn't fix the root problem.  Likewise, inorganic fertilizers will not repair the soil systems.  If a soil is being leached of nutrients due to water passing through it too quickly and hungry hybrid crops feeding on it, it will not be repaired by adding more minerals.  The same forces that are depleting the soils are still happening, so the soils will continue to become depleted.  Inorganic fertilizers cannot restore soil structure and cannot build new soil, like a natural ecosystem can.

Commonsense will tell you that if there are no natural soil-building systems in place and soils are being lost and degraded, then fertilizer dependence must increase.  Year after year more fertilizer will be needed to obtain the same yield.  Remember, the farmer depends on a predetermined yield to fulfill his lifestyle, but now there is a greater cost to maintain that yield, in the form of store-bought fertilizers.  As costs increase, net profits decrease and eventually the whole operation becomes economically nonviable.  When you add market instability and retail competitiveness to the equation, you can see how difficult it would be to survive as a farmer.  The solution, so far, has been to cut the amount of human labor on farms because they are the most expensive part of the operation.  This is done by increasing the size of the operation and the equipment.  Large conglomerate companies can grow crops over thousands of acres, tended by very few humans.  In ecological terms, this means less diversity over a larger area, which means less natural components and less natural systems in operation.  Of course, the result is that the basic life-supporting systems; water, air and soil, will be ruined at a quicker rate.  Surely that means that even these massive operations will eventually become too costly to run.

The only way to keep an ecosystem alive and healthy is to make sure the basic life-supporting systems – water, air and soil – are intact.  This applies to any patch of land, whether it's a native forest, a farm or an urban garden.  Every ecosystem is just a smaller part of a larger ecosystem.  In fact, the whole planet could be referred to as a single ecosystem.  What we do on a local level may only cause a tiny effect, but if a significant number of local people start doing the same thing, then it will cause an effect on a slightly larger scale.  If this is replicated on a big enough scale, then eventually, our actions can affect an entire planet.

There is no buffer that can protect you from the global breakdown of the basic life-supporting systems – water, air and soil.  However, you can cause an effect on your immediate surroundings.  To restore our basic life-supporting systems – water, air and soil – we need to increase the number and diversity of biological components.  Diversity is the answer.  Remember, an ecosystem has millions of components, systems and sub-systems operating in a given area.  These systems need each other for their survival.  We can add diversity to our backyards and farms in the form of plants and animals.  Once we start to add biological components, they will start to support more biological components.  The addition of biological components, in the form of plants and animals, will start to build soil.  This in turn will slow down the flow of water and keep it in our property.  Trees and other plants will reduce and capture water lost from ground evaporation, mulch soils and create niche spaces for more life-forms.  Your property will be better regulated in terms of temperature and humidity.  It will be cooler in summer and warmer in winter.  This, in turn, helps the plants to yield more, creating more biomass and better soil.  There will be more opportunities for life forms and the basic life-supporting systems; water, air and soil will be more supportive and better able to meet your needs.  As these basic systems become healthier, more sub-systems will appear.  Systems within systems will start to rev up and biological components (plants and animals) will increase in number, diversity and health.

To give you an idea of how this may look in real terms, imagine this; a backyard that had a massive number of edible and non-edible plants of differing size, shape, habit, colour and form.  Also, imagine a diversity of domestic and wild animals, native and introduced, edible and non-edible.  Now, try to imagine a system where these plants and animals coexist in a way that they fed each other and, at the same time, create surplus food for humans.

Using a mixture of edible and non-edible plants is important.  Not everything within the system should be directly consumed by humans.  Non-edible plants create the structure that supports the edible species.  They should be planted in sensitive areas such as hilltops and drainage lines and in strips along contours on slopes.  They act as water filters, native habitats, climate controllers and soil builders.  Edible plants fill in the spaces only after the basic supporting structure is in place.

Ecosystems are in a constant state of change and so are sustainable food growing systems.  This makes it very difficult to predetermine the yield from year to year.  The system needs the freedom to change as the components and systems evolve.  This is the most difficult part for humans to understand.  In our current way of farming we strive to make each year the same so that the yield can be predetermined, even when the conditions are changing.  Sustainable agriculture calls for a massive faith in natural laws and absolute respect for the basic life-supporting systems.

I have seen many agricultural systems, but very few sustainable ones.  I have even seen several organically-certified farms that are practicing agriculture in a way that is depleting the basic life-supporting systems; soil, air and water.  Rather than buying inorganic fertilizers, they simply purchase organic fertilizers.  These organic farmers have little understanding of natural systems and just operate in a similar way to traditional farmers, only their job is more difficult without the use of inorganic fertilizers and pesticides.  The food they produce may be free of chemicals, but they are slowly killing the basic life-supporting systems; water, air and soil.

To make the world a healthier place is not difficult.  Even if you don't get the design as perfect as you possibly could, just the addition of a diversity of plants will create a positive effect on the basic life-supporting systems.  However, if you can get the components arranged in a way that they feed off one another to create a cyclic flow of energy, then you are starting to mimic a natural ecosystem.  As the site matures, the basic life-supporting systems – water, air and soil – will start to be restored.  That is when the system becomes self-sufficient and will provide excess food for humans, with minimal effort.  In fact, at that point, we will have returned to the past and, once again, be just another ecological component within an ecosystem.

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How to Stay on Your Diet and Stay in Shape Over the Holidays Without Turning into a Miserable Scrooge!

My mom makes the most amazing Christmas cake in the world; it's been a tradition in our family for as long as I can remember. First, she mixes up a light, fluffy, vanilla cake mix, pours it into the pans and then pops it in the oven. After it's been baked, she stacks the cake in two layers with whipped cream spread generously between each layer. She then pours on red and green Jell-O, which gets soaked up inside the cake. Next, whipped cream is smothered all the way around for frosting. And finally, she garnishes it with red and green sprinkles. A few red and green-striped candy canes are stuck in the top as the finishing touch, and off it goes to the refrigerator so it can be served chilled later.

Now let me tell you, as a bodybuilder, I have a lot of discipline. But when that moist, delicious, red and green, Jell-O-filled, whipped-cream covered cake is sitting on the table in front of me on December 25th, it takes every ounce of my willpower to keep from calling it a "VERY high carb day" and devouring numerous very large slices.

Despite the temptation, I don't "pig out" nor do I deprive myself. Instead, I'm content with eating my single piece, savoring every mouthwatering bite, all the while repeating my mantra, "Nothing tastes as good as being lean feels."
The next day, on December 26th, I'm on the bike or Stairmaster at the crack of dawn, followed by six perfect meals of lean protein and complex carbohydrate – just like every other day of the year.
A week later, on December 31st, I usually go out for a nice dinner (very naughty food, I must admit), and then we toast champagne to the New Year at midnight. I'm in bed at a reasonable hour shortly thereafter.
Unless it's a scheduled day of rest on New Years day, I'm not groggy and hung over like many of my friends are. I'm in the gym squatting, bench pressing, curling, or "stairmastering" just like I usually am.
And here's the point: You can and should enjoy the holidays. You can enjoy being with family and going out with friends. You can go to holiday parties and have fun. You can enjoy a few "naughty" meals. You can have a piece of cake and a glass or two of champagne. There's no reason why you can't enjoy yourself AND stay healthy, lean and fit through the holidays. All it takes is some planning, some goal-setting and little dose of old-fashioned discipline.
I'd like to share with you 10 ways that you can follow your diet and stay in great shape over the holidays without turning into a "miserable Scrooge." If you follow this advice, then you'll be one of the proud few with a New Year's resolution to be the best you've ever been in the new year to come – instead of one of the guilt-ridden many who must resolve to reclaim what they lost over the year that's just passed them by.

1. Expect to stay on your program over the holidays

"Fail to plan and you plan to fail" is a time worn and cliché statement, but it's still some of the best success advice you will ever hear.
Not only do most people fail to plan, they consciously plan to fail over the holidays. Most people expect to "blow" their diet and skip workouts over the holidays. They expect to eat more, to exercise less and to gain weight. As a result, they don't even make the effort.
Instead of taking control, they resign themselves to maintenance at best, or back-sliding at worst. This negative expectancy leads to a self-fulfilling prophecy. By the first week of January, they're in the worst shape they've been in for a year and they frantically make New Year's resolutions to shed the excess fat they've gained.
You can avoid this trap by planning to succeed during the holidays. Set up a positive expectation. Resolve now that you will not tolerate slipping backwards. Keep your standards up and don't settle! Not only can you plan to "stay in shape" over the holidays, you can plan to improve! All you have to do is make the decision and expect success.

2. Plan all your workouts in advance

You know your schedule is going to get hectic over the holidays. You'll be cooking, shopping, wrapping gifts, sending cards, going to parties, traveling, visiting family, and so on. To stay on your training and nutrition regimen is definitely going to take some sound time management skills.
Plan your schedule in advance. Anticipate what's coming up. Write it down. Put it on your calendar. By doing so, you won't be caught unprepared.
Use a schedule book or monthly calendar and "make appointments" for ALL your workouts for the entire holiday season. Then, post a copy where you will be forced to look at it every day. This is a powerful exercise that will keep you focused and force you to think about and prepare for each upcoming workout.
If you try to "wing it" and squeeze in your workouts and meals whenever you have time left over, you'll find that there never is any time left over! Somehow your daily activities always seem to "expand" to fill the hours in every day. So schedule your workouts and meal times in your calendar just like you would any other appointment or event. Once you've done that, stick to your schedule religiously.

3. Set some compelling training and fitness goals over the holiday period

Don't wait until January 1st to set your goals just because you think it will be harder to achieve them over the holidays. On the contrary, studies on personal achievement have shown that you'll usually reach 80% of the goals you put onto paper. The problem is that few people set any goals at all, and fewer still set them during the holidays.
Why wait? Why not do it now? Set some big goals that you can start working on during the holidays:
Set a goal to lose the 25 lbs you've always wanted to lose NOW Set the goal to gain 10 lbs of solid muscle NOW Been contemplating a competition in bodybuilding, fitness or the new ladies figure division? Pick an early spring show and GO FOR IT – START TRAINING NOW!
Goal setting should not be a once a year affair, it should be a continuous process. You should always have your goals in writing and your list should be regularly updated and rewritten. If you only set goals once a year, you're not going to accomplish much in your life.

4. Give yourself permission to have "free meals" – and schedule them in

A planned "free meal" or "re-feeding day" helps you to stay on your program better in the long run. If you're too strict all the time, you're setting yourself up for cravings and binge eating.
A few free meals per week will have very little effect on your physique. Also, if you've been on a strict, low carb and/or low calorie regimen for a long time, a full day of maintenance level calories might actually be good for you! It will boost your metabolic rate and give your body the signal that you're not starving and that it's ok to keep burning a lot of calories.
Over the holidays, schedule your dinners and parties so they become your "free meals." Then, for the rest of your meals, be steadfast! Just the fact that you know you have free meals coming up will relieve the pressure of staying on a strict diet for a long time.
Also, when you do have your free meal – ENJOY IT! If you're going to eat it and feel guilty, then don't have it at all. If you've stayed with the program all week long, then when your free meal rolls around, you deserve it!

5. If you fall off the wagon, get right back on it

So you had about a dozen too many of those Christmas cookies did you? Don't worry; because you have free meals built into your plan, you shouldn't let guilt immobilize you. Even if you fall completely off the wagon, don't beat yourself up. All you have to do is get right back on your program without missing another beat.
Too many people mess up once and then think their entire diet is ruined. They feel as if everything they've done prior to that day was wasted and there's no sense going on. Or even worse, they rationalize to themselves, "Well, I already cheated, so it doesn't matter now, I might as well keep pigging out."
That's nonsense. If you threw in the towel every time you didn't score 100% on your diet, most people would never get through more than a few days on any structured program. Just because you slip up once doesn't mean you should quit! You're only human. Don't let one small slip keep you derailed. Firmly plant your wheels back on the tracks and start rolling again.

6. Maintain your consistent eating schedule

If there's one thing that all people who successfully get lean and stay lean have in common, it's consistency. Without it, you never get any momentum going. It's like taking two steps forward, only to take three steps back.
Many people allow the busy holidays to throw them off their regular eating schedule. They completely veer off their usual meal frequency, or they start eating foods they would normally never eat (because "it's there").
Once you have a habit or pattern going, it's fairly easy to keep it going. But once you lose momentum, it's very difficult to get it going again because you must overcome inertia all over again. (An object at rest tends to stay at rest!)
On the major holidays, when there's a big dinner scheduled, many people think that skipping their morning and afternoon meals to "save room" for the big one later is a good idea. It's not. This is actually a good way to invite a binge that could set your back for days.
Don't lose your consistency or your momentum. Continue with your pattern of eating small, frequent meals all year round. All you have to do is count your holiday dinners as one of your regular meals and keep them small.

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7. Control your portion sizes

You can have your cake and eat it too – you just can't eat the whole thing! One of the most important rules to remember this holiday season is the law of energy balance, which states: To lose body fat, you must consume fewer calories than you burn up each day.
There are two corollaries to the law of energy balance:
1. A caloric surplus gets stored as fat – even healthy food.
2. Small amounts of anything – even junk food – will NOT get stored as fat if you stay in a calorie deficit.
There's no reason to deprive yourself of things you enjoy. Just make sure you don't overindulge. As long as you enjoy your favorite foods in moderation, and you keep working out, it won't end up around your waistline.

8. Don't buy into the low standards and expectations of others

Keep your standards high, but don't expect other people's standards to be as high as yours. Remember that most people have already planned in advance to fail at fitness over the holidays. You've decided to stay strong (haven't you?) Don't let their negative influence drag you down.
When you've reached your pre-ordained drink limit, say "When" and switch to water or a non alcoholic, non caloric beverage. When they offer you seconds on dessert, politely say, "No thank you, it was absolutely delicious, but I'm full, I can't eat another bite." And when the wee hours of the morning start to roll around, and your friends are egging you on to keep partying, politely tell them you need your sleep. Tomorrow is a work out day. If they're really your friends, they'll understand.

9. Make the best choices possible in every situation.

You know those tables you see at holiday parties that are covered with yards of chips, dips, pretzels, cookies, salami, candies, punch, liquor, and a seemingly endless assortment of other goodies? Well, did you also notice that there is usually a tray full of carrot sticks, cauliflower, celery and other healthy snacks too?
No matter where you are, you always have choices. Sometimes you have to choose between bad and worse. Other times you can choose between good and better. But always make the best choice possible based on whatever your options are. If nothing else, you can choose to eat a small portion of something "bad" rather than a huge portion, thereby obeying the law of calorie balance.
Chances are good that there's probably something healthy on the menu at every holiday gathering. As you know, lean proteins and fibrous carbs are a great for getting lean, so fill up on the turkey breast, try to get a vegetable in there, and go easy on the desserts.

10. If you drink, enjoy alcohol in moderation

If you enjoy having a few drinks on special occasions, then go ahead and have a drink or two. But if you're serious about your fitness goals, then drink infrequently and in moderation. Alcohol puts fat oxidation on hold while providing a large amount of calories. When there's alcohol in your bloodstream, you're not in fat burning mode.
I've never met anyone who was truly serious about fat loss or bodybuilding who was a heavy drinker. Alcohol and muscles just don't mix. The impact goes beyond added body fat; your energy levels and workouts can be affected for days after a night of heavy drinking. A glass of wine may have health benefits, but there's never any reason or excuse for binge drinking or getting drunk.
So go ahead and toast to the New Year, but know when to say when.
In conclusion, there's no reason to let your exercise and nutrition program spoil your holidays, but there's also no reason to let your holidays spoil your exercise and nutrition program! Put these 10 holiday tips into practice and you can start losing fat today, not next year.

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Is Sun Exposure Really “Deadly” as the Media Would Have You Believe? Or Can Regular Sunshine Give You a Better Body and Health?

One thing that never made sense to me over the years was how the media and other sources have always tried to portray sun exposure as "the sun's deadly rays". It's as if they would have you believe that we need to live in caves and never see the sun to prevent cancer and stay in good health.

But this is absurd if you think about it… the sun is THE provider of all life on earth. Without the sun, everything on earth would die.

Throughout the majority of human existence (with the exception of the last few decades), humans have always spent more time outdoors than indoors. Nowadays however, most of us are trapped inside offices all week long and might only get out into the sun once a week, if that.the life-giving sun

I've been doing a lot of reading and research over the last couple of years regarding sun exposure, cancer, vitamin D levels, etc. This subject of the sun and natural production of vitamin D can fill entire books, so I'll try to summarize my opinions and what I've learned in the past few years through a lot of my reading.

Don't worry, I'm not ignoring the fact that overexposure to the sun CAN cause problems, including cancer… but we need to also consider the fact that underexposure to the sun can have problems as well.

Let's look at a few points to consider:

1. Non-consistent sun exposure and infrequent SUNBURNS is the major cause of damage to the skin and increased risk of cancer… Think about your typical person that sits inside an office all week long without ever seeing the sun, and then gets FRIED at the pool or the beach on the weekend. THIS is where the damage occurs.

2. Regular consistent small amounts of exposure to the sun (without burning) can actually have a protective effect on the skin, increases healthful Vitamin D levels in the body, and can improve mood, help depression, and dozens of other benefits.  Each individual's skin pigmentation determines what amount of sun exposure they can safely obtain without doing more harm than good.

For example, a very fair-skinned person with a far northern heritage might only be able to get 10-15 minutes of sun exposure over the majority of the body during peak hours before it does more harm than good.  However, someone with darker skin and a heritage that originated closer to the equator might be able to get much longer periods of regular sun exposure without doing more harm than good.

3. Increasing Vitamin D levels from regular small doses of sunshine can actually decrease cancer risk. Vitamin D itself has been shown to have a protective effect through various processes in the body.

4. This one is interesting and deserves some thought — According to Dr William Grant, a Vitamin D researcher, cancer rates in those living at high latitudes (farther north) such as Iceland are approximately 4 TIMES the cancer rates of those living at lower latitudes (closer to the equator) in the tropics.

Hmm, yet those people living in the tropics are getting MUCH higher levels of those so-called "deadly sun rays"… but they are also producing higher levels of protective Vitamin D on average too.

5. Vitamin D is actually produced into a hormone in our bodies and regulates hundreds of processes in the body, and is WAY MORE important to almost every single aspect of your health than most people realize. There is even evidence that due to the regulation of so many hormonal processes in our bodies that can be affected by Vitamin D, producing enough Vitamin D in your body can even help with fat loss, muscle building, blood sugar control, and hundreds of other factors.

6. It is hard to obtain enough Vitamin D from dietary sources alone (egg yolks, organ meats, and fatty fish are good sources, but still relatively small). The best utilized source of Vitamin D is what we produce in our bodies from moderate regular sun exposure over large portions of the body without burning.  It's vitally important to note that the UV-B rays are only strong enough to trigger vitamin D production in your body between the hours of approximately 10am to 3pm.  Of course, this is the exact time that well-meaning, but uneducated "health experts" erroneously tell you to stay out of the sun.

UV-B rays aren't strong enough in the early morning or late afternoon to trigger vitamin D production, so you must get moderate exposure over large portions of your body for small amounts of time (10-30 minutes depending on skin pigmentation) in the middle of the day to reap the benefit of Vitamin D production.

7. An antioxidant-rich diet can help to protect the skin (to an extent) from damage if you get too much sun exposure. This means that getting lots of antioxidants from things such as various teas (green, black, white, rooibos, yerba mate, chammomile, etc), various berries, fruits, vegetables, beta carotene, nuts, olive oil, etc, etc can help to protect your skin. Make sure to pick up some Prograde Longevity – a super high ORAC antioxidant blend that I take to help increase my antioxidant levels in the body.

8. Another point that proves that irregular burning is the major cause of damage and not regular small doses of sunshine… Rates of skin cancer are typically higher in areas of the body that get irregular sun and occasional burning as opposed to areas of the body that have received consistent sun for your entire life.

Notice how more cancer is often found on the back and chest (places that get irregular sun and more burning) vs the back of the neck or the forearms (which get consistent regular sun for most people our entire lives).  There are exceptions to everything, but this seems to be a common trend.

9.  I've come across studies over the last few years that indicated skin caner rates are higher among indoor office workers compared to outdoor workers. This is yet another interesting trend… it basically supports the conclusion that being underexposed to sunlight most of the time (working inside an office all week long) and then getting infrequent overexposure to the sun is a lot more problematic compared to an outdoor worker that gets regular daily sun exposure.

Of course, the indoor worker can always avoid this problem by getting outside for 10-20 minutes daily during breaks to get those protective small daily doses of sunshine that we've been talking about here.

10. Think about this issue in terms of common sense — Don't you feel a heck of a lot better and more energetic when you've at least gotten out in the sun for 20 or 30 minutes in a day rather than being stuck inside all day?

So what's the best way to do this in a healthy way while minimizing sun overexposure risk?

a. In the winter in northern latitudes (above approx South Carolina latitudes in the US), your vitamin D levels may fall to dangerously low levels if you go for several months without getting any sun.  In winter, since your body will not be producing enough Vitamin D from the sun, you need to make sure to increase your intake in your diet… as I mentioned, fatty fish, egg yolks, and organ meats are some of the best dietary sources of vitamin D, but still generally don't increase your body's vitamin D levels that much.

I like to take a small amount of daily cod liver oil in the deepest months of winter to make sure my Vitamin D levels don't go too low. You also need to be careful not to take too much cod liver oil though as some scientists believe that excessive amounts of cod liver oil can give you overdoses of vitamin A.

Also, the source of vitamin D used in VGF-25 whole-foods based vitamin is a good natural form of vitamin D derived from fish liver oil.  I would use this daily to make sure that your vitamin D levels are adequate, even in summer months, if you don't get daily sun exposure in the summer.

b. In the spring, try to start with just small periods in the sun such as 10-15 minutes/day over large portions of your body (not just your hands and face). The more skin surface exposed to the sun, the more vitamin D that your body will produce.  Make sure to try to NEVER get a sunburn!  Gradual small doses of sunshine over a large part of your body almost daily helps your body produce the most beneficial and protective Vitamin D levels.

c. Avoid extended periods of overexposure to the sun on large portions of your body… If you're going to be out for several hours or an entire day in the sun, you'll still need to make sure to cover up appropriately (based on your individual skin pigmentation and sensitivity) to prevent burning and skin damage… remember that we're talking about regular small doses of sunshine that is beneficial, not entire days out in the sun without covering up.

Warning about sunscreens:

I would caution against relying heavily on chemical-based sunscreens as most of the chemicals used in sunscreens are potentially carcinogenic and are also known to be estrogenic, as they absorb through your skin and into your body.  If you're going to use a lotion based sunblock, you're best bet is a natural form that uses zinc oxide or titanium dioxide… These are natural sunblocks that don't absorb into your skin, but rather sit on top of the skin's surface and block the rays.  This is a big difference compared to the harmful chemicals that are in most sunscreens and can absorb through your skin (various benzones, homosalate, etc).  If you want to read more about the dangers of chemical sunscreens, this article will help.

d. Load up on antioxidant-rich foods such as various teas, fruits and veggies, berries, etc daily to help prevent free radical damage and protect your skin.

I think one of the most powerful and synergistic antioxidant blends available is here if you want some extra insurance on antioxidants.

e.  Lastly, I'm not a doctor, so many of the points in this article are my opinions based on years of reading and research. Make sure to consult with your doctor on your individual health characteristics and how this relates to sun exposure and vitamin D.

f.  Also make sure to read this article, as it shows a way to eat a nutrient for "internal sun protection" which can allow you to stay in the sun longer without damage to skin.

Steady State Cardio 5 X More Effective Than HIIT????

 

High Intensity Interval Training, or HIIT for short, has been promoted as one of the most effective training methods ever to come down the pike, both for fat loss and for cardiovascular fitness. One of the most popular claims for HIIT is that it burns "9 times more fat" than conventional (steady state) cardio. This figure was extracted from a study performed by Angelo Tremblay at Laval University in 1994. But what if I told you that HIIT has never been proven to be 9 times more effective than regular cardio… What if I told you that the same study actually shows that HIIT is 5 times less effective than steady state cardio??? Read on and see the proof for yourself.

"There are lies, damned lies, and then there are statistics."

- Mark Twain

In 1994, a study was published in the scientific journal Metabolism by Angelo Tremblay and his team from the Physical Activity Sciences Laboratory at Laval University in Quebec, Canada. Based on the results of this study, you hear personal trainers across the globe claiming that "HIIT burns 9 times more fat than steady state cardio."
This claim has often been interpreted by the not so scientifically literate public as meaning something like this: If you burned 3 pounds of fat in 15 weeks on steady state cardio, you would now burn 27 pounds of fat in 15 weeks (3 lbs X 9 times better = 27 lbs).
Although it's usually not stated as such, frankly, I think this is what some trainers want you to believe, because the programs that some trainers promote are based on convincing you of the vast superiority of HIIT and the "uselessness" of low intensity exercise.
Indeed, higher intensity exercise is more effective and time efficient than lower intensity exercise. The question is, how much more effective? There's no evidence that the "9 times more fat loss" claim is true outside the specific context in which it was mentioned in this study.
In order to get to the bottom of this, you have to read the full text of the research paper and you have to look very closely at the results.
13 men and 14 women age 18 to 32 started the study. They were broken into two groups, a high intensity intermittent training program (HIIT) and a steady state training program which they referred to as endurance training (ET).
The ET group completed a 20 week steady state aerobic training program on a cycle ergometer 4 times a week for 30 minutes, later progressing to 5 times per week for 45 minutes. The initial intensity was 60% of maximal heart rate reserve, later increasing to 85%.
The HIIT group performed 25-30 minutes of continuous exercise at 70% of maximal heart rate reserve and they also progressively added 35 long and short interval training sessions over a period of 15 weeks. Short work intervals started at 10 then 15 bouts of 15 seconds, increasing to 30 seconds. Long intervals started at 5 bouts of 60 seconds, increasing to 90 seconds. Intensity and duration were progressively increased over the 15 week period.

The results: 3 times greater fat loss in the HIIT group

Even though the energy cost of the exercise performed in the ET group was twice as high as the HIIT group, the sum of the skinfolds (which reflects subcutaneous body fat) in the HIIT group was three times lower than the ET group.
So where did the "9 times greater fat loss" claim come from?
Well, there was a difference in energy cost between groups, so in order to show a comparison of fat loss relative to energy cost, Tremblay wrote,

"It appeared reasonable to correct changes in subcutaneous fat for the total cost of training. This was performed by expressing changes in subcutaneous skinfolds per megajoule of energy expended in each program."

Translation: The subjects did not lose 9 times more body fat, in absolute terms. But hey, 3 times more fat loss? You'll gladly take that, right?
Well hold on, because there's more. Did you know that in this oft-quoted study, neither group lost much weight? In fact, if you look at the charts, you can see that the HIIT group lost 0.1 kg (63.9 kg before, 63.8 kg after). Yes, the HIIT group lost a whopping 100 grams of weight in 15 weeks!

The ET group lost 0.5 kilograms (60.6 kg before, 60.1 kg after).

Naturally, lack of weight loss while skinfolds decrease could simply mean that body composition improved (lean mass increased), but I think it's important to highlight the fact that the research study from which the "9 times more fat" claim was derived did not result in ANY significant weight loss after 15 weeks.

Based on these results, if I wanted to manipulate statistics to promote steady state cardio, I could go around telling people, "Research study says steady state cardio (endurance training) results in 5 times more weight loss than high intensity interval training!" Or the reverse, "Clinical trial proves that high intensity interval training is 5 times less effective than steady state cardio!"
Mind you, THIS IS THE SAME STUDY THAT IS MOST OFTEN QUOTED TO SUPPORT HIIT!

If I said 5 X greater weight loss with steady state, I would be telling the truth, wouldn't I? (100 grams of weight loss vs 500 grams?) Of course, that would be misleading because the weight loss was hardly significant in either group and because interval training IS highly effective. I'm simply being a little facetious in order to make a point: Be careful with statistics. I have seen statistical manipulation used many times in other contexts to deceive unsuspecting consumers.

For example, advertisements for a popular fat burner claim that use of their supplement resulted in twice as much fat loss, based on scientific research. The claim was true. Of course, in the ad, they forget to tell you that after six months, the control group lost no weight, while the supplement group lost only 1.0 kilo. Whoop de doo! ONE KILO of weight loss after going through a six month supply of this "miracle fat burner!"

Back to the HIIT story – there's even more to it.Success Story!

In the ET group, there were some funky skinfold and circumference measurements. ALL of the skinfold measurements in the ET group either stayed the same or went down except the calf measurement, which went up.

The girths and skinfold measurements in the limbs went down in the HIIT group, but there wasn't much difference between HIIT and ET in the trunk skinfolds. These facts are all very easy to miss. I didn't even notice it myself until exercise physiologist Christian Finn pointed it out to me. Christian said,

"When you look at the changes in the three skinfold measurements taken from the trunk, there wasn't that much difference between the steady state group (-6.3mm) and the HIIT group (-8.7 mm). So, much of the difference in subcutaneous fat loss between the groups wasn't because the HIIT group lost more fat, but because the steady state group actually gained fat around the calf muscles. We shouldn't discount simple measurement error as an explanation for these rather odd results."

Christian also pointed out that the two test groups were not evenly matched for body composition at the beginning of the study. At the beginning of the study, the starting body fat based on skinfolds in the HIIT group was nearly 20% higher than the ET group. He concluded:

"So while this study is interesting, weaknesses in the methods used to track changes in body composition mean that we should treat the results and conclusions with some caution."

One beneficial aspect of HIIT that most trainers forget to mention is that HIIT may actually suppress your appetite, while steady state cardio might increase appetite. In a study such as this, however, that can skew the results. If energy intake were not controlled, then some of the greater fat loss in the HIIT group could be due to lowered caloric intake.
Last but not least, I'd like to highlight the words of the researchers themselves in the conclusion of the paper, which confirms the effectiveness of HIIT, but also helps put it in perspective a bit:

"For a given level of energy expenditure, a high intensity training program induces a greater loss of subcutaneous fat compared with a training program of moderate intensity."

"It is obvious that high intensity exercise cannot be prescribed for individuals at risk for health problems or for obese people who are not used to exercise. In these cases, the most prudent course remains a low intensity exercise program with a progressive increase in duration and frequency of sessions."
In conclusion, my intention in writing this article wasn't to be controversial, to be a smart-alec or to criticize HIIT. To the contrary, additional research has continued to support the efficacy of HIIT for fat loss and fitness, not to mention that it is one of the most time efficient ways to do cardiovascular training.
I have recommended HIIT for years in my Burn The Fat, Feed The Muscle program, using a 1:1 long interval approach, which, while only one of many ways to do HIIT, is probably my personal favorite method. However, I also recommend steady state cardio and even low intensity cardio like walking, when it is appropriate.

My intentions for writing this article were four-fold:

1. To encourage you to question where claims come from, especially if they sound too good to be true.
2. To alert you to how advertisers might use research such as this to exaggerate with statistics.
3. To encourage the fitness community to swing the pendulum back to center a bit, by not over-selling the benefits of HIIT beyond what can be supported by the scientific research.
4. To encourage the fitness community, that even as they praise HIIT, not to condemn lower and moderate intensity forms of cardio.

As the original author of the 1994 HIIT study himself pointed out, HIIT is not for everyone, and cardio should be prescribed with progression. Also, mountains of other research has proven that walking (GASP! – low intensity cardio!) has always been one of the most successful exercise methods for overweight men and women.
There is ample evidence which says that obesity may be the result of a very slight daily energy imbalance, which adds up over time. Therefore, even a small amount of casual exercise or activity, if done consistently, and not compensated for with increased food intake, could reverse the obesity trend. HIIT gets the job done fast, but that doesn't mean low intensity cardio is useless or that you should abandon your walking program, if you have the time and if that is what you enjoy and if that is what's working for you in your personal situation.
The mechanisms and reasons why HIIT works so well are numerous. It goes way beyond more calories burned during the workout. <<< Watch This Amazing Video For More Information >>>

The Abdominal Training Secrets Interview

TV: Hi David, thanks for taking the time for this interview because I know how busy you are and that, among other projects, you run a training studio in Tacoma, you're a wrestling coach and you keep a full client load. I've known you for a couple years now through the Internet and the emails we've sent to each other and you're very well known within the fitness industry – especially in the sports training field. But on the off chance that some of the people listening to this interview don't know who you are, would you give us a quick introduction and tell us little bit about your background, how you got started in this field and how you spend your time now?

DG: Well I was always a sports enthusiast my entire life. I can remember I was the only 9-year-old watching Monday night football and taking stats. I did all the usual sports – football, soccer, wrestling, swimming, baseball and tennis. Never did much with basketball. Being a genetically "blessed" Italian, I didn't think the height requirement was going to be on my side. I excelled at wrestling. That sport alone taught me about nutrition, supplements, work ethic etc. I really have to thank wrestling for getting me into this field. I now coach high school wrestling, baseball and youth football. I keep really busy with my 3 children, Addision (13) Garrison (10) and my little man Carson (7). I taught school for a couple of years and then decided to go into personal training.

TV: You have quite a few certifications, one of them is certified personal trainer, one is certified golf trainer – or "golf "biomechanic" to be exact – but what is a "Corrective High Performance Exercise Kinesiologist?

DG: That's an intense certification program where you learn from one of the foremost experts in the conditioning field, Paul Chek, who personally developed and cultivated the program. The certification revolves around the dynamics of kinesiology, physiology, functional anatomy and mind – body – spirit relationships. The program has four levels and I'm currently a level II, where we learn physical assessment, posture analysis, gait analysis, primal movement patterns, length-tension testing and range of motion testing. My Golf biomechanic certification is also from the CHEK institute. This is where we learn how the relationship between muscles and muscle groups affect the golf swing and how to improve it. In the winter of 2002 I also became one of the first Nutrition and Lifestyle Coaches from the CHEK institute. This program was developed to help practitioners deal with nutritional and lifestyle needs of their clients. The certification teaches how symptoms of disease and stress can be prevented through diet, exercise and stress management. I'm currently a level II Nutrition and lifestyle coach.I can't say enough about how Paul has helped me become a better trainer and person. There is more to this than just exercise.Success Story!

TV: And I understand that there's only a small handful of people who have those credentials, is that right?

DG: Yes, I think, at last count about 1000 have received a CHEK certification but there are only about 35 in the world with all three certifications including the level two's. So it all costs time, energy and brain work Tom, but for someone who wants something different and out of the box thinking, it's great. Not to take away from any other certification programs; heck, I love the ISSA, Ian King, Charles Poliquin and many others…

TV: That's impressive, congratulations. So if I understand your philosophy correctly, the big difference between you and other trainers and especially trainers who only do bodybuilding and nothing else, is that you help your clients not only look good, but also with functionality, performance and correcting existing injuries or potential problem areas or imbalances that could lead to injuries in the future. Did I miss anything or would you say that's a pretty good description?

DG: That's right…you have to evaluate your client thoroughly for strengths and weaknesses to get the best results. Sometimes without a good evaluation you can miss something that could help prevent or fix an injury or cause someone not to excel.

TV:I think it's really important what you're teaching people because as a bodybuilder myself, when I first started many years ago, the ONLY thing I cared about was looking good and having muscles and abs and low body fat, but true fitness is a lot more than just looking good. For one thing it's health above all else. In addition to that, if you don't have strong, flexible and balanced development, then sooner or later, you're going to get injured or you're going to find that you can't enjoy the sports or recreation activities you want to, and ultimately you might even find yourself restricted from normal daily activities like squatting, bending and lifting things around the house, which is exactly what happens to most people when then get older. But still, the fact is, everyone wants to look good, they want the six pack; they want muscle definition. So how do you balance the form aspect – the looking good part – with the function aspect – which is the strength, flexibility, balance and performance part?

DG: I believe we develop from the inside out. If you have good insides, you will have a good outside. What I mean is that diet, nutrition and water intake have a great deal to do with how good you look on the outside. So to look good – the "form" part – I start with overseeing my client's dietary intake. I don't go as far as telling them exactly what to eat, but I give a lot of suggestions. As for the "function", I always think of the body as a whole, not as parts. Yes, if you're a bodybuilder and that is your gig, then heck yes, think in parts. This really depends on the client and their goals, but you always need proper flexibility, strength and balance in the whole body as a unit.

TV: You train regular people and you also train professional athletes, especially boxers and golfers. Is there a big difference in how athletes and regular people should train?

DG: Each of them has distinct differences. So to plop down a "canned program" for everyone would lead to failure and would reflect poorly on me. I take each client one at a time. In my Flatten Your Abs e-book, I provide many different levels so each individual can pick the level that fits them best when they start out. Everyone is not equal. The boxers in general, are more athletic, so one big difference is that I change their program more often to keep them fresh. Let's say I have 6 weeks before a tough fight, I may change the workout 3 – 4 times. Their nervous systems are highly adaptable and need the change. Someone who just wants to start a basic weight-training program could stay on the same program for the entire 6 weeks and get results. This is because their nervous systems are not as highly developed.

TV: Lets talk about six pack abs and flat stomachs, because that's another one of your specialty areas and that's what I really wanted to focus on in this interview the most. You wrote a course on abdominal training- it's called FIRM AND FLATTEN YOUR ABS and you're now offering it as an e-book download on the Internet and it's starting to get really popular. What made you decide to write a book about abdominal training when there's already so much information out there?

DG: Hmmm.…to be honest it was my friend Don Lemmon. He invited me to write a chapter about core conditioning in his book, and I said "sure". One thing lead to another and that one chapter developed into an entire e-book of my own. I had never done an entire book before with editing, pictures and so on, but I just took a lot of the information I had learned from experience and from all my mentors, put my head down, went to work and wrote the FIRM AND FLATTEN YOUR ABS e Book. It took me about 3 months. I guess one of my main motivations for writing it was because there is so much bad information and so many bad abdominal machines and devices out there…

TV: I noticed you don't recommend ANY sit ups in your course. Why is that?

That's correct. After studying many greats like Vladimir Janda, Diane Lee, Paul Chek, Richardson and Jull, I discovered that the hip flexors (illiopsoas) are frequently overworked and that can lead to muscle imbalances and low back pain. So I said, why continue aggravating the problem with sit ups? In my e book this is a topic I cover in detail.

TV: So why are sit ups still so popular and why are they still used as a standard exercise in fitness testing and for sports or military conditioning? Is there ever any reason that anyone would want to do sit ups or in your opinion is that an exercise you should NEVER do?

DG: People are hard to change, Tom. But once you learn what can happen from overusing exercises like sit ups, you'd be doing yourself (and trainers their clients) a disservice by continuing this practice. Many studies have also shown the hip flexors are recruited to do most of the work, so sit ups are not only ineffective but they can also strain your back. Now to be fair, there are correct ways to do a sit up. One is to take the Law of Reciprocal Inhibition into account. That means if one muscle is working, the other must relax. So if you're doing sit ups, you contract your hamstrings and glutes by pushing your lower legs against someone's hands, small dumbbells or over a heavy weighted barbell. This will shut off the illiopsoas and your abs will feel it in the morning because they are now doing more of the work.If I prescribe sit ups, I simply have my clients do Janda sit ups. For the e book, I left out sit ups completely because of the overuse and injury potential situation.

TV: Are there any other ab exercises that are really common in the gym but you wouldn't recommend to your clients?

DG: Unfortunately, many of the abdominal exercise gadgets on the market are ineffective and sometimes even unsafe. I would stay away from the Ab Roller or Torso Track because these machines can create muscle imbalances. I'm also not a fan of machine crunches because these machines – like all machines – stabilize your body and isolate the rectus abdominis, which doesn't allow for true functional movement. Let's see, what else? Russian twists on a roman chair with a plate sound like a good way to ruin your lumbar spine. Torso twists on a machine fall in that category too.

TV: Yeah, those rotary torso machines are always being used in every gym I've ever been in. What about the ab machines you see on TV – ANY of them any good?

DG: The infomercial ads on TV try to make the machines and devices seem new, fun and easy. Everyone wants nice abs fast and easy. But nice abs do not come in a machine! The first step is a not a machine, it's a proper diet based on the individual. I would say your E book Burn the Fat, Feed the Muscle is one of the best on the shelves these days when it comes to nutrition and the motivational techniques to stay on the plan.

TV: So what's probably on everyone's mind now is that if sit ups and most machines are out, that must leave crunches as the exercise of choice right?

DG: Yes and No – crunches have become more popular because of the popularity of ab rollers and crunch machines. But like sit ups, crunches are overused and misused – frequently! Floor crunches also limit your range of motion compared to using a Swiss ball.

TV: A lot of people wonder about those giant exercise balls – You call them Swiss balls, some people call them stability balls – I noticed you included quite a few ball exercises in your course. What's so great about those things?

DG: Simple…it places more demand on the neurological system and that makes the abdominal workout more effective. According to some studies, the recruitment of the abdominals was almost double when the subjects used the Swiss ball. The oblique's contribution was increased by over 4 times due to the Swiss ball. You also get an extra 15 degrees range of motion doing crunches on a Swiss ball compared to floor crunches. Plus, have you ever done an advanced exercise on a Swiss ball? You sweat more and breathe more heavily. Why, because your nervous system and entire body are working harder to do all the stabilizing work. For example, the Prone Bridge exercise forces the rest of your body to stabilize you so you don't fall off the ball. Think of it as a light switch turning on.

TV: So using a Swiss ball "flips the switch on your nervous system," I've never heard anyone put it that way before… Interesting. So what are a few of your personal favorite exercises for developing a good-looking and strong set of six pack abs?

Well, my system starts with good neurological programming of the core muscles. Build the base and then add layers. Some of the exercises I personally like are:

* Prone Ball Roll
* Lateral Ball Roll
* Prone Jackknife on swiss ball
* Swiss ball Side Flexion
* Forward Ball Roll

It's easier to see them than to try and describe them, so if you want a visual, you can see the pictures here On This Web Page. You can also see a total of 42 exercises including about a dozen ball exercises in my e-book, Flatten Your Abs and that includes multiple photos of each movement showing start and finish positions.

TV: Alright, next subject: what's the deal on training abs every day – you hear different opinions on this all the time – are you supposed to work them daily or not? And why?

DG: There are different opinions on this. Personally, I think they should NOT be trained each day. There are situations where you could train muscle groups on consecutive days, like when you work different sections of the abs. I stand by the philosophy of lower abs first, obliques and then the rectus abdominus. Why? Each takes a different degree of neurological programming. But in general, I follow a less is more philosophy for abs. I don't want people getting over trained and injured. A good diet combined with an effective exercise program designed for the individual is the key for fat loss. Add in a good core exercise program such as Firm and Flatten Your Abs and you have the recipe for success.

TV: Okay, here's another burning question that's on everyone's mind: A lot of people do abdominal exercises every day because they think that will burn the fat of the stomach. You and I know that doesn't work. For the record, would you explain exactly why ab exercises don't burn fat off your abs?

DG: For one thing, fat is stored all over your body and the distribution of fat stores is mainly genetic. Men tend to store body fat in their mid section first. Women have a hard time losing the hip and leg weight because of child-bearing genetic code. Second, and most important, abdominals come from low body fat and low body fat comes from good nutrition, not specific exercises. I really believe that you are what you eat. If you are "dirty" on the inside, you will be "dirty" on the outside.

TV: Ok, let's talk about core training now. A lot of people have heard of core training because it has now filtered into the mainstream, with best selling books, videos and exercise classes at health clubs and so on, but for the people who still don't know what core training is could you give a simple explanation?

DG: Training the core is a very important issue for all people of all ages. There are two different muscular systems at work when dealing with core conditioning. They are referred to as the inner unit, which consists of the transverse abdominis, diaphragm, multifidus and pelvic floor these are deep abdominal muscles and are important to core stability and function. Then there are the outer unit muscles, which are all the prime movers of our skeleton system. You must get the inner unit working well before you embark on a hard core conditioning program.When conditioning your core, think of yourself as a big top spinning with everything emanating from the middle (core) out. If you wobble in the middle, you will, in theory, become off balance and fall over faster. This sets yourself up for decreased performance and increased injury potential. Show me a weak core and I will show you many orthopedic injuries. Remember, getting injured should never be part of an exercise program. To prevent injury, develop a base and concentrate on building a functional inner unit. Protecting the spine is high on the hierarchy of survival. To protect the spine and its important function, we must understand what makes the inner and outer unit muscles work. Working the inner unit muscles simply leads to better core control.Your ability to respond to situations in everyday life from bending down to get your keys you dropped on the ground to putting your baby in his or her crib will be greatly enhanced when you have trained this system correctly. An important point I'd like to make is that most people do not get a good evaluation before starting a core training program. People just jump right into a core conditioning class or advanced movements they see in a magazine and this leads to many orthopedic injuries. I'm not saying they need a PhD in functional anatomy, but they should know what type, how much and how long they should do each and every exercise.

TV: You talk about functional training and functional movement in your program – what's that all about?

DG: Functional training is popular today as it well should be. It really revolves around integrated, multi-dimensional movements that sometimes change speed in all planes of motion. I don't want to get into a deep discussion about exercise kinesiology or biomechanics, so just think of everyday life: How many leg extensions or leg curls do you perform in everyday life as compared to squats? Squatting down is a natural, everyday movement. In other words, it's "functional." I strongly suggest avoiding the overuse of machines and starting to design your training in a functional manner.

TV: You also mention the word "integration" frequently through out your book, what do you mean by that?

DG: This is connected to the functional training I was just talking about. Like I said before, it means we do not condition or train by isolating muscles. We bring together all the muscles of the body to work as a unit – that's integration. Try to do a bicep curl on a machine, then do a curl with a single heavy dumbbell. You will notice right away that your entire body must stabilize and work together for you to curl that dumbbell.There are times you have to break this law, such as after knee surgery when you will not squat until you've done some leg extensions with the physical therapist, or in the case of bodybuilders who intentionally isolate, but those are the exceptions not the rule.

TV:  you say that your program will help prevent and even eliminate back pain. Why do you think so many people have back pain, what does ab training have to do with it and how does your course help eliminate back pain or help avoid getting it in the first place?

DG: Great questions. Most back pain comes from the inability to stabilize the spine. We are designed to sit upright and move, not sit all day long. Did you know that sitting acutely raises pressure between each spinal segment? Each segment has stabilizer muscles (the multifidus). When we perform our desk job or sit at computers your stabilizer muscles do not have to work as hard, so they become weaker. Why would they work when that 300 dollar chair does it for them? Then we think we can go out and play 18 holes of golf and POW the back goes out! Do this experiment: Sit on a Swiss ball fitted for your height and you will notice a big difference in the way you sit at your desk. You excite those spinal muscles to do their jobs. There are plenty of exercises to help with this with in the e book. To get relief from minor back pain or to prevent back pain in general you must work the entire inner unit and core muscles.

TV: You were talking earlier about developing a base and adding layers. I know that a lot of people start a strength training program to look and feel better but their workouts actually cause injuries and back problems because they use bad form or they pick exercises that are too advanced for their level of fitness. In your program, I noticed you have the routines set up in levels of difficulty – 7 levels actually – and you talk about the importance of developing the right foundation with simple conditioning exercises for the first few weeks, then gradually moving into the more challenging movements. How do you know where to start and which exercises to choose and which to avoid so that you don't hurt yourself by doing something over your head? I mean, I know you wouldn't train one of your overweight clients on their first workout the same way you train your pro boxers, right?

DG: There are some simple abdominal tests in the eBook that will give every person a baseline to start. For as long as I've been doing this I have found very few people – even good athletes – that pass the tests the first time. Each person should start at the beginning. The question is how long do you stay at each level. An athlete will advance faster due to a better integrated nervous system. But everyone should start off slow!

TV: David, if there's so much misleading and false information on abdominal machines and fat reduction on TV and in the magazines these days, how do they keep getting away with it and why don't more people know about the techniques you teach?

DG: Some people do know about the types of training I use, just not the mainstream yet. Also many of the ads for ab training call for minimum work. …Flat abs in 3 minutes a day is quite appealing to most couch potatoes, so they keep buying it.

TV: I agree totally. I saw that they have "six second abs" now and people are actually buying this stuff. Ok, one last question. I know your eBook has dozens of ab training and fat loss tips, and you'll probably say, "Just buy the book," but would you indulge us and tell us three of your most important secrets for getting firm and flat abdominals?

DG: Sure… ONE, Get a proper evaluation. I would suggest looking up a CHEK practitioner in your area. There are many things that can help you with rock hard abs. But without knowing your metabolic type, stress levels, food intolerance, eating proper organic foods to avoid pesticides, chemicals and so on, you could go round and round and never get those abs. In other words, fix your insides so you outsides look great! TWO, do not stop learning – continue educating yourself. Most plans are doomed from the start because people tend to want the quick fix so they fall for gimmicks that with a little education they would know better.THREE, follow the exercises with proper form. Do not just go through the motions to get the reps done.

TV: This has been great David, definitely very enlightening and again, I really appreciate your time, thank you. If someone wants to contact you or if someone wants to order a copy of your e-book where can they find it?

DG: Well Tom, thank you and thanks for your great web sites and information. You're a great person to work with and I salute your commitment to natural fitness and health. I can be reached at my website and you can also get the full information about the FIRM AND FLATTEN YOUR ABS program there as well. <<< Watch This Amazing Video For More Information >>>

Strategies You MUST Know if You Ever Want to Stand a Chance of Getting a Flat Stomach with 6-Pack Abs

Below is an interview that I did with world-famous trainer and Men's Health Magazine Training Advisor, Craig Ballantyne as he grilled me on the top secrets for fat loss and six pack abs. Check it out…

CB: Mike, give us a brief background about yourself

MG: Sure Craig. Well, I'm currently a Certified Nutrition Specialist and a Certified Personal Trainer. I've been dedicated to improving my knowledge of fitness, both training techniques and nutrition aspects, for over 15 years now, and I never stop trying to learn more each and every day. I've also been a contributing writer for Muscle & Fitness Hers Magazine, and I'm the author of the popular internationally-selling book, "The Truth about Six Pack Abs" which has had hundreds of thousands of readers in over 150 countries currently.

I just love helping people with this area of their lives, as not only does it improve their outward appearance and confidence, but more importantly, improves how they feel and their internal health, helping them to live longer and healthier lives. It's something I'm very passionate about.

CB: Okay, so where does the average man or woman go wrong when it comes to training abs?

MG: Ok, most people are probably going to be surprised with this answer. In their quest for 'six pack abs', the biggest mistake I see people making is wasting WAY too much of their time training their abs directly… pumping away with all kinds of different abs-specific exercises.

I'm sure you know what I'm referring to. The person is trying so hard to get those abs to show, that they're spending almost all of their time in the gym with hundreds of reps of various crunches, leg raises, twisting exercises, etc. Meanwhile, all of that wasted time directly training the abs could have been better spent on a properly designed full body workout program that would elicit a much better metabolic response and increase the fat-burning hormone levels in their body as well.

After all, losing the stomach fat that is covering the abs is the MOST important aspect for most people to finally be able to make their abs visible. Unfortunately, pumping away with hundreds of crunches and leg raises does NOT cause much of a metabolic or fat burning hormonal response. This is the main focus of my Truth about Six Pack Abs book… full body training programs and proper nutrition to strip off that stubborn belly fat and reveal the six pack that's hiding underneath!

Of course it wouldn't be an abs book if I didn't focus on ab development too, but I make sure firstly that the most important concepts for lasting body fat reduction are understood.

CB: Do you see any gender differences in mistakes they make? And more importantly, do you see any gender differences in the response to various types of ab training?

MG: To be honest, I don't really see any need for men or women to train differently. Bottom line… the best exercises are the best exercises regardless of gender.

However, in regards to mistakes I see between genders… Yes, I tend to see women more often are deathly afraid to use weight training with anything but really light weights. That is a shame, because THE most effective way to gain control over your body fat for life, is to maximize your lean muscle that your body carries, as well as working that muscle hard through intense resistance exercise regularly.

It's important for women to realize that regular strength training using heavier resistance will NOT "bulk them up" (as long as caloric intake is controlled), but rather is one of the key secrets for losing body fat and staying lean year-round. As a matter of fact, some of the leanest females that I've trained over the years are the ones that aren't afraid to work hard with the weights.

I also notice that most women (and a lot of guys too) spend way too much time with slow cardio exercise. This is simply not necessary, and the way I combine high intensity resistance training into full body routines provides enough of a "cardio" workout in itself usually. We'll get back to this in a minute though.

CB: What about ol' school sit-ups? Do you use these? Are they good, bad, or does it "depend"?

MG: Sit-ups are a controversial topic. I don't think they're good or bad per se, but rather "in between". I didn't include them in my program. I simply don't feel they are necessary, and I think there are much more effective abs exercises to focus on. Personally, I almost never do sit-ups except occasionally for a little variety every now and then.

CB: Give us a weekly sample ab training program. How many days per week? What are a couple of the best exercises you'd pick? How many sets? Reps? Rest?

MG: Well, first I'd like to point out that the full body movements that make up the majority of my programs indirectly work the abs and the entire "core" area to a fairly decent extent. However, I do include abs-specific exercises into the routines generally about twice per week. The "abs-specific" portion of the workouts generally only take about 5 minutes at most with very little rest between exercises.

Once people are past the beginning phase of gaining some initial ab strength, I try to get them away from the exercises that are too easy, where someone can do 50 or 100 reps, as is frequently common with standard crunches. Instead, I like to focus on higher resistance exercises that actually stimulate the muscle fibers to a much greater degree. One example of a higher resistance abs exercise is hanging leg raises with a proper "pelvic curl up".

It's funny but usually someone that has been wasting so much time with hundreds of reps of crunches can usually only do a few solid reps when they first attempt some of these higher resistance exercises. We also make sure not to neglect some rotational movements, as well as some work for the deeper muscles like the transversus abdominis.

CB: What do you use for burning fat, intervals or slow cardio? Or both? Any gender differences here? Or differences between fitness levels (beginner vs. advanced)?

MG: In most cases, my answer is definitely intervals… or as I like to call it "variable intensity training". In general, I think slow steady pace cardio is a waste of time, especially if the goal is lasting fat loss.

I think people need to get away from this thinking about "fat burning zones" and calories burned during the actual workout, and look at the bigger picture of what you're doing in your workout to stimulate the greatest metabolic response in your body… and the best metabolic and hormonal response is achieved through variable intensity training and strength training, not slow steady-pace cardio.

Now I will say that if someone is really deconditioned and can't handle higher intensity exercise routines just yet, this still doesn't mean that they can't simply use lower intensity routines, but still use it in a "variable intensity" fashion, by alternating between higher and lower exertion levels throughout the workout.

CB: And finally Mike, 1 or 2 of your top secret nutrition tips for carving out those abs. Open your vault of info!

MG: Well Craig, I think you'd agree that there has never been a more confusing time regarding proper nutrition for consumers. Every so called "expert" out there seems to disagree and contradict each other on what's the best way to eat for fat loss and overall good health.

One of the most important messages I try to teach my readers in this world of heavy confusion is that your diet doesn't need to conform to any of the fad diets… you don't need to go "low carb" or "low fat", or high or low anything for that matter to be successful in losing enough body fat to get lean enough to be able to see your abs. I like to try to simplify things for my readers. I think that balance is the key to success along with eating a diet that is made up of nutrient dense foods in their natural state (as unprocessed as possible).

In general, it is the heavy processing of foods that makes it wreak havoc inside our bodies. Most foods in their natural unprocessed state are inherently good for us. Of course there are always exceptions… a salad of poison ivy leaves is "natural and unprocessed" but certainly would not be good for us!

I'll leave your readers with a couple of the most important aspects of nutrition that help to get you lean for life…

1. Get enough quality protein in the daily diet – not only does it have a higher thermic effect than carbs and fat (so you burn more calories digesting it), but it also creates satiety so your hunger is satisfied longer. Plus it's a building block for maintaining and building lean muscle… And remember that the amount of lean muscle you carry is one of the main factors for controlling your metabolism.

2. Think fiber! When it comes to carbs, make sure that almost all of your carbohydrate intake is from higher fiber sources like vegetables, fruits, and high fiber unrefined grains. Try to avoid refined sugars and refined grains as that is one of the main reasons so many people struggle with body fat. I personally don't eat many grains as I prefer to get most of my carbs from veggies and fruits, but I do use sprouted grain breads fairly regularly too.

I generally recommend looking for carbohydrate sources that have at least 2-3 grams of fiber per each 10 grams of total carbs. Remember that fiber helps fill you up and also slows down the glycemic response of the foods you eat, all beneficial for getting lean.

3. Don't be afraid to eat fat! Many people try to go way too low on their fat intake and this can negatively affect hormone levels in your body as well as causing more cravings. Try to eat enough healthy fats daily. abs diet program

Good sources are all nuts and seeds, nut butters, avocados, olive oil, organic meats and eggs, coconuts and virgin coconut oil. On that note, saturated fats from tropical oils are VERY misunderstood, even by many nutritionists and other health professionals. Yes they are composed highly of saturated fats, but are actually beneficial (but that's way beyond the scope of this article).

4. Avoid the two worst things in our food supply at ALL COSTS:

Again, if you avoid processed foods, it becomes easy to avoid these two worst offenders in our food supply.

I always contend that once you get a handle on these 4 main points of your diet detailed above, the rest starts to take care of itself as you gain control over your appetite, blood sugar levels, hormone levels, etc. It all falls into place, and you eventually gain total control over how lean you want to get.

CB: Thanks Mike! Check out the results that some of Mike's readers from over 160 countries are getting using the Truth about Six Pack Abs program

The Hangover - Daily funny quotes

There are tons of amazing and hilarious quotes in The Hangover. Visit daily to read a new quote. Send me your favorite quotes too. Also, check out these hilarious t shirts, posters, and more - all inspired by quotes from The Hangover.
The Hangover Tshirt shirtThe Hangover


Today's Quote: "
There is something I want to remind you of. Our best friend, Doug, is probably face down in a ditch right now with a meth head butt f*cking his corpse."


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Tell us what you think!