Have a Mailing List of Your Own

No matter what type of email you send out, you'll need a mailing list. The basic way to build a mailing list is by capturing name and email address information for everyone who buys or shows interest in your product.

An email list that YOU COLLECT YOURSELF is worth its weight in gold. This can be accomplished by using a list manager on your site. List managers also provide the HTML coding for the form on the Gateway pages. A list manager collects the email addresses that are gathered with the form. Thus, your email list is collected. This might take some time so there are methods to use until you get your own email list built.

One way to build a mailing list is to do ad swaps with other list owners. The way this works is, you (as company A) have an email list that you send newsletters to and another list owner (company B) has a list they send newsletters to. Company A and Company B place ads on one another's mailing lists. Each of you is promoting the other's list.

You can rent or buy targeted email lists. The list you develop using your own customers' names is called your "house list." Of course, when you're first starting out, your house list is likely to be skimpy. To augment it, one way to go is rent or buy a mailing list. There are two ways to buy or rent a mailing list—approaching the company you want to rent from directly or using a list broker. Any company that emails information to its customers usually has a list manager, who handles inquiries and orders for the mailing list.

Another way to build an email list is to list your newsletter in all of the ezine directories.

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Affiliate Marketing Tips

No matter what you may have heard about affiliate
marketing, it's impossible for everyone to make
5,000 - 10,000 dollars a month, as there is simply
too much competition. There is also no money that
will fall into your hands without you doing anything
for it.

With that in mind, you'll find some high level tips
below that will help you make money with affiliate
marketing programs on the internet.

1. Google and Overture
Even though the days of free traffic aren't completely
over, they are surely fading away quickly. You can
choose to work hard creating web pages that score
well in the search engines, although it's very hard
to do.

By paying for clicks with Google and Overture, you'll
have the top three positions on the search engines
that matter the most. If you hope to generate web
traffic from Yahoo, all you need to do is be at the
top of Google.

2. Your own email list
Sending offers to your very own email list is the
ideal way to build freedom and residual income.
Instead of sending traffic away then hoping for
the best, you should instead have your own email
list to which you are able to send multiple offers.

3. Your own affiliate program
If you knew that each filled out form on your site
generated .50 cent in revenue, would you still be
willing to pay someone else .25 cents to generate
that same traffic?

The most overlooked ways of generating traffic is
having others generate it for you. There are many
advantages to this method, including the fact that
others will be getting your traffic for you.

When it all comes down to it, everything involves
paying for traffic in one way or another. To
make more income, you'll need to invest very
wisely in advertising.

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