Article Marketing Part 1 - Content Is Still King

 

Article Marketing Part 1 - Content Is Still King

Since the beginning, you've been told that "Content Is King" but there are so many website owners - who have been trying to win the search engine battles - ignore the rules and try to be 'smart'. They used software and tools to trick the search engines to get their websites indexed highly but only to find out that their websites were banned a month later.
Don't get me wrong! There are actually some legitimate tools that can help you get your websites ranked higher. People...

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Since the beginning, you've been told that "Content Is King" but there are so many website owners - who have been trying to win the search engine battles - ignore the rules and try to be 'smart'. They used software and tools to trick the search engines to get their websites indexed highly but only to find out that their websites were banned a month later.
Don't get me wrong! There are actually some legitimate tools that can help you get your websites ranked higher. People pay a hundred dollars or more just to own them. That is fine as long as it works and does not violate the criteria search engines are looking for on a website.
But why are they doing it?
For an obvious reason, I guess - to get as much traffic possible to their websites, which in turn produces more revenue to the website owners.
And then, there are really smart marketers who go by the "Content Is King" rules and are really winning the search engine games day by day. These marketers use words to turn into traffic. With a single 500-word article, within time, they can create hundreds of backlinks to their websites – resulting in more web traffic, more sales, and more profits. Then, they write one more article, and some more.
That's right – we call them article marketers. You can see their names when you search a keyword and their articles appear on the main page of the search engine. You click on the links and their articles come up.
Now let me tell you a little secret. These marketers don't write these articles and post them only on their websites.
First, they write these articles and at the same time allow others to reprint them for free. That makes you able to forward these articles to other people and these other people can also forward to more people provided the content of the articles are not changed or modified. In short, these articles are viral.
Second, they submit these articles to various article directories and online publishers to get maximum exposure. The more publishers they can find, the more audience they can reach. Thus, the more sales they can make.
Think about it. If the pros are doing it and they are getting tons of traffic and sales, then you too can have the same privilege - only if you follow their steps.
Wouldn't you want to generate sales without having to pay a single red cent?
If the answer is a resounding 'yes', then consider article marketing seriously.

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Article Marketing Myths And Facts

 

Article Marketing Myths And Facts

By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.
First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn't appear they were ever not aware of the power of article marketing.
In general, article marketing is where you write a...

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By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.
First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn't appear they were ever not aware of the power of article marketing.
In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader. In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Your article when reprinted will be the text of a webpage or webpages.
In the author bio section at the bottom is some info about you and links to your website. It is suggested that you put in one link to your main page and one to an interior page that fits the article you are writing.
If your article is submitted to websites that take article submissions and offers free content to webmasters, then webmasters choose to repost your article on their websites, the links in the author bio section become links from their websites to your website.
Now lets go on to the myths and facts about article marketing.
MYTH: Article marketing doesn't really help you all that much.
FACT: Article Marketing can help you increase your link popularity and be a source of some of the most targeted traffic you can get.
MYTH: Reprinted Articles only get indexed as supplemental pages, therefore it doesn't help enough to make it worthwhile.
FACT: Depending on where the article gets submitted to, the article itself can get a top 10 listing in major search engines and not as a supplemental page.
MYTH: Submitting your article everywhere creates duplicate content and the search engines will punish or discount those pages as a result.
FACT: If search engines punished duplicate content in the way that myth suggests then all rss feeds that cause a post in a blog to be reproduced to be discounted or published and they are not. The New York Times articles and CNN stuff is blasted all over the web and are not punished or discounted.
Duplicate content is two webpages that are around 70% similar, not two webpages that have similar text on them.
MYTH: The only way article marketing works is you write an article then submit it to thousands of article submission websites.
FACT: There is more than one way to make article marketing work for you. The way mentioned above works okay if you are looking to get a lot of links back to your website whether they are related or not and can be effective if you currently have very little or no link popularity at all.
Another way is to hand submit your article to article submission websites that only accept articles related to your topic. This is more difficult but the links help you more just through the submissions and it's more likely that the websites that pick up and repost your article will be also related to your topic which can help you with better links and targeted traffic.
Yet another way is to write a very high quality article that you really take your time on and research. You then choose a very high traffic website related to your topic. One that has great PR and a lot of visitors.
Email them your article and offer them an exclusive if they will print your article with your links included in the bio. If your article is of good quality and they get an exclusive you have a good chance they will post your article there.
This one posting of your article can be more powerful than the mass submitted article method if you choose the website you submit it to carefully.
Last but not least, posting your article exclusively on your own website is a great way to add fresh content and if the article is good, people will link directly to the article increasing both traffic and PR for your webpage where you posted the article. But for this to work you need to already have some traffic to work with.
MYTH: You should always post your article in your website first, then wait to get crawled by the search engines before submitting the article elsewhere.
FACT: Adding articles to your own website is called adding content. Submitting those articles to other websites is called article marketing. With article marketing you don't want the article indexed on your website first.
Yes you read that right. You do not want the article indexed on your website first. You are or should already be doing SEO on your website and adding fresh content to your website for the search engines to get traffic from them.
Submitting articles to other websites and having the search engines find it there first gives another gateway that people can find your website through.
If the websites that you submitted your articles to get crawled often, then having your article appear there with the links intact will get your website crawled as well.
If the websites you submitted your article to are getting indexed well by the search engines, then your article being found on their website first might get it in the top 10 results.
Placing it into your own website with no or low PR might not have gotten the article indexed at all.
I hope this article will clear up some of the myths about article marketing and that it has helped you understand how and why it works.

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Article Marketing Isn't For Everyone

 

Article Marketing Isn't For Everyone

Marketing with articles can take a lot of time, time not everyone has to spare. It can used successfully for most businesses, but if you don't have a lot of time to spare, this may not be the method you choose.

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Marketing with articles can take a lot of time, time not everyone has to spare. It can used successfully for most businesses, but if you don't have a lot of time to spare, this may not be the method you choose.

It only takes a few minutes to write an article of 300 to 500 words. It becomes a problem if you can't write. If thios is the case with you, it is better not to use articles to market.

Hiring someone to write articles for you isn't always an option. You must first find an author you can work with then find the money to pay them. Most will seek immediate payment. This may not be something you are prepared to provide.

If you are looking for ways to promote that cost little or nothing, you may try article marketing. It has consistently proven itself as a very effective marketing strategy and shows no signs of that staus disappearing.

You can hire someone to write your articles and hire others to submit them for you. If you have the money to do this, and it can be very affordable, then article marketing may be a good choice for you.

You won't know how successful you can be with submitting articles unless you at least try it. Write an article. The first ones always take more time but that changes with experience. If the article is good you are on your way.

Now comes the submitting. Try doing this yourself and see how it works. Do you have the time it will take? Are you willing to put in that much time? If the answers are no, are you willing to pay a submission service to do this part for you? The answers to this will help you decide if this method is for you.

Give article marketing a month trial. Write and submit a weekly article during that time and see what happens. By the time the month ends, you will have a good idea whether or not you want to continue with this endeavor.

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Article Marketing: Is It Worth It?

 

Article Marketing: Is It Worth It?

Having your website rank at the top of the search engines will provide you with a stream of traffic ready to read, buy or interact with your site. Getting this high first page ranking in the main search engines such as Google, Yahoo and MSN is extremely difficult and not to mention, time consuming.
Search engines take considerable notice of how many and the quality of incoming links to your site. Traditionally, webmasters have sent out link requests, asking to exchange li...

free articles

Having your website rank at the top of the search engines will provide you with a stream of traffic ready to read, buy or interact with your site. Getting this high first page ranking in the main search engines such as Google, Yahoo and MSN is extremely difficult and not to mention, time consuming.
Search engines take considerable notice of how many and the quality of incoming links to your site. Traditionally, webmasters have sent out link requests, asking to exchange links, this however is becoming more and more ineffective as people's email addresses are spammed by automated robots.
Method savvy internet marketers are now using article submissions. Here is how it works. The webmaster writes an article on the topic of their site, including a back link to their site. They then submit this to various article directories. In turn some of these article directories list this article and its back link, and also distribute it to all their members. Some even pass this onto other article sites.
This can manually take a long time however. A lot of copying and pasting of articles has to happen, you have to log in and log out of sites, and the whole thing can be very tedious. Over the past 6 months new products have been released that take some of the tedium out of article submissions. These semi-automatically go to the relevant sites and submit your article, logging in for you and populating the forms with your article. They can be a great time saver.
Finally there are new services that actually go off and submit your articles for free to other large directories. They advertise on your article page on their site. This is a win-win situation. The article writer gets valuable backlinks to their site or their content read by many people, the large article directory gets the extra content and advertising revenue, so everyone is happy.
We highly recommend article writing for marketing your site, it may take a little time but with the services outlined here it need not be so painful as it once was.

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Article Marketing is a Digital Cash Cow

 

Article Marketing is a Digital Cash Cow

One of the newest ways to draw traffic to a website is by an internet marketing technique known as Article Marketing.

There are three things that assist a website in being successful, popularity, navigation, and content. Navigation is in the

hands of the Webmaster. Whereas popularity and content is the responsibility of the website owner. Article marketing helps

these last to two to excel. The internet is controlled by search engines and they are information junkies. And like any

junkie they are forever in pursuit of a new fix. Knowing how to take an article and distribute it to your advantage

is a present day necessity. Because when a search engine gets high on some content it rewards its owner by promoting a

websites ranking which generates the ever welcome organic (free) traffic. And traffic is the life supporting blood of

internet prosperity.

Article Marketing

One of the newest ways to draw traffic to a website is by an internet marketing technique known as Article Marketing.

There are three things that assist a website in being successful, popularity, navigation, and content. Navigation is in the

hands of the Webmaster. Whereas popularity and content is the responsibility of the website owner. Article marketing helps

these last to two to excel. The internet is controlled by search engines and they are information junkies. And like any

junkie they are forever in pursuit of a new fix. Knowing how to take an article and distribute it to your advantage

is a present day necessity. Because when a search engine gets high on some content it rewards its owner by promoting a

websites ranking which generates the ever welcome organic (free) traffic. And traffic is the life supporting blood of

internet prosperity.

Article marketing needs obviously articles to operate. Unlike articles one might find in newsstands and magazines internet

content has specific requirements to have any real value. Since search engines locate information requests from internet

users by using a system utilizing keywords internet articles must incorporate keywords into the body of written content.

Understanding how to create articles with the proper amount of keyword density is not accidental. If one has not taken the

time to research this needed article marketing requirement they should seriously consider hiring professional writers to

accumulate needed content. Placing articles void of this keyword density necessity on their websites or to Article

directory's do so in vain.

One key components of article marketing is the submitting of content to Article Directories. There are hundreds if not

thousands of these type of directories on the internet. These directories act as a source for website owners to find fresh

content for their own websites or newsletter. The more directories one submits there articles to the more exposure a website

gets. Search engines favor large sites when indexing. By having an article in directories the search engines will visit

your website more frequently. And if the content pleases the expectations of the search engines it will improve where you

rank with other websites promoting the same services or products.

When submitting to Article Directory's each article is usually allowed to include an author's resource box. This resource

box is another important area to understand to make article marketing meaningful. The resource box allows the reader to

know who wrote the article and how to find them if so desired. Because of copy write laws it must be included anywhere the

article is placed on the internet. In this resource box an anchor texted URL is placed in it which not only makes it easy

for the reader to click to your site but when placed on another website creates a back link. As the article is used more

and more on the internet these back links start to increase the popularity of a website. At least thats how the search

engines will register these numerous locations. When submitting articles to directories be sure to use different formats.

Experiment to see which type of format is generating clicks. Good article marketing requires intelligent labor.

To run a successful article marketing campaign one must be consistent and quality conscious. When you first start a

campaign consider submitting at least one article a day. This will quickly increase back links. After the first month

you can slow down a bit but never stop. Article marketing succeeds because of its creating a viral effect. It behaves like

the well known pyramid game. An article once it spreads starts to create back links in an ongoing exponential fashion.

However, the more it appears the less value it has with the search engines. Nevertheless even though its value for improving

search engine ranking diminishes it still grows in value for generating traffic. Another thing to be sure to do is proof

read the articles before submitting them. Good article marketing needs good grammar too. The better your article appears the

more credibility it will get. And the more credible the more readers will trust the source.

Article marketing can be very time consuming because you will want to spread your articles to as many article directories

as possible this will suck up a lot of time. This dilemma can be resolved a couple of ways. One way is to engage the services

of businesses that specialize in doing this for you. This will save you time but many of these services ,the better ones, can

be pricey. Another way is to purchase software that is designed to submit articles. Normally they have hundreds of

directories catalogued in there application. Many directories have automated receiving plug-ins that will automatically except

submissions. However, many don't allow automatic submission from software devices. So mix it up. Submit your articles to the

major directories personally then use the software to contact the rest. Regardless of how you decide to run your article

marketing efforts be sure you do it. Article marketing is a time proven benefit to engage in if you wish to increase traffic

to a website. And we all know another word for traffic is Money. The more traffic your article marketing generates is the more

money you'll be stuffing in your virtual pockets.

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Article Marketing: How To Write Great Articles

 

Article Marketing: How To Write Great Articles

All the hype nowadays in web-based industries is the pioneering concept called article marketing. Article marketing is one type of Internet advertising that has proven to be both instructive and effective, because Internet users are being given useful information on their related searches, through short but helpful articles with an accompanying link to the author's site at the bottom part of the article. Website owners are now given a new way to market their goods and services, where they can post their articles in a number of directories in exchange for potential views and increased website traffic.

article marketing

All the hype nowadays in web-based industries is the pioneering concept called article marketing. Article marketing is one type of Internet advertising that has proven to be both instructive and effective, because Internet users are being given useful information on their related searches, through short but helpful articles with an accompanying link to the author's site at the bottom part of the article. Website owners are now given a new way to market their goods and services, where they can post their articles in a number of directories in exchange for potential views and increased website traffic.

So how do you write such articles? Article writing encompasses initially mass print media like magazines, newspapers, and the like. The articles written in these media are usually long winded and detailed, and very often command longer attention spans from the readers. Newspapers and magazines pay their writers to write such long articles because their readership depend on how wide range the topics are, and how up to trend the issues are. But the articles employed in Internet article marketing should not be in parallel with the articles written in print. The web is a never-ending source of research material and if the readers do not get what they want instantly by reading the articles published in directories, they could turn to other sources because the choices are endless. Therefore the articles have to be written in such a way that the attentions of the Internet users are utilized to the fullest degree.

Short articles of about 600-800 words are most ideal. This way, all the important elements of a subject matter is tightly woven into the article, thus creating less risk of boring the readers with unnecessary matters. Imagine an article that has too much introduction, an incoherent body, and a hanging conclusion- no one would take the effort to have to analyze what is written, because people want straight up facts. They want to read and to understand each sentence, and ideally to be more informed about the given issue, period.

For example, an article that deals with the benefits of water therapy would want to consider including highlights on how the consumption of water could help in eradicating toxins built up by faulty eating. And then this could be explained further by noting specific studies that have dealt with natural remedies alongside the use of conventional commercial medicine. The advantages of utilizing natural therapies would be that there are less possibilities of side effects and a less overworked liver, as this essential body organ is primarily responsible in the flushing out of unwanted toxins from overeating, unnatural diets, and of course modern pills and medicines.

The article has to be persuasive, too. Persuasive, yes, but not in the obvious way of trying to sell something, credible in the sense that straight facts, and not just mere opinions, are being presented. Statistical studies that can be verified are helpful tools in persuasive delivery because there are quite a number of surveys over the Internet that provides clear facts. A persuasive article would also want to consider using quotes from reliable personalities on the subject matter. This adds credibility to the written article and considerably increases general interest. Anyone who would read something that was verified by an expert, and can be traced back to historical truths would most likely begin to form certain positive beliefs.

Then there is the issue about the target market. And in this case, since the articles can be read by many, it would be more appropriate to say target audience. Of course, not everyone is interested with the things that are written in the articles. There would be people who would not care less what the topics are about simply because not every topic can elicit a favorable response from everyone. The reason why businesses have to target a market niche is because certain demographics will veer away from what the popular trends are. Age, gender, cultural differences, and the like are just some of the demographics to be considered. If a certain article topic for example is targeted to people with age over 40, perhaps the use of modern slang and the online chat lexicons should be discouraged. The audiences are the judges on the written articles, and if they are disappointed with what they have read, they would most very likely switch to other websites, or to choose the articles that are in tune with what they are searching for.

Asking questions on the topics too would help very largely. This allows for review on the article that will be published. Will the target audience care to hear this? Will this information drive be helpful? Will these people be propelled to read further and to click on the site located at the resource box? Or will they just end up getting bored on mid-page and abandon the site altogether? These are just some of the crucial questions that need to be dealt with in creating well-written contents in article marketing.

A well-written article too, is one that appears not be blatantly selling anything, but one that disguises merely as simple information drive. People usually have adverse reactions to annoying salesmen knocking on doors in the rush of morning hours, that when they are usually presented anything that merits a sale, the mechanical response would almost always be in the negative. Article marketing seeks to build up a wide readership over an extended period of time by publishing relevant and up-to-date articles, and not to drive would-be clients away because of the obvious want of easy profit. The wide source of information, and the relatively easy access to it have made our audiences more intelligent buyers, and their knowledge compels them to make choices that they can benefit from even in the long term.

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Article Marketing: How To Grab Your Readers Attention!

 

Article Marketing: How To Grab Your Readers Attention!

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You may want to considering hiring a person who understands SEO and the other manners in which an Internet business can be marketing online in this day and age. Obviously, your SEO copywriter must have a solid understanding of the essentials of Search Engine Optimization.

When I do SEO for a client, I make a conscious effort to enhance the messaging without altering it significantly. When I show the client the first draft of my work, I invite them to make changes to it if...

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You may want to considering hiring a person who understands SEO and the other manners in which an Internet business can be marketing online in this day and age. Obviously, your SEO copywriter must have a solid understanding of the essentials of Search Engine Optimization.

When I do SEO for a client, I make a conscious effort to enhance the messaging without altering it significantly. When I show the client the first draft of my work, I invite them to make changes to it if rewording my work makes for better copy.

Okay everybody, last week I covered some of the scams and things that you should look out for. Today I'll go over some of the qualities you should look for when choosing an SEO Firm. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process."

How To Grab Your Readers Attention With Your Subject

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don't have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn't mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them. You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don't want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.

Marketing Online and Offline - Suppose you are having a travel related website, and want to pull customers. In this case you can choose both online, as well as offline marketing channel which is mentioned in the previous example.

I am always around if you have a question. I do work for an SEO company and as much as I'd like to get everyone who could benefit from SEO as a client I won't tell you not to go with a company besides the one I work for unless I am positive that it wouldn't be good for your business.

One of the earliest lessons learned from Google's Jagger Update is that a page on a well-themed, topically focused website should perform better in Google than the same page on a poorly themed site. Always make sure your SEO copywriter gives you an indication of the number of words they expect to write per web page.

These keywords need to be acutely descriptive and very much common so that people who think of your business will come up with these keywords when searching fro business such as yours. Only then the SEO will work best for you.

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader's attention right away. There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, "How to" , "tips", "Guides to", Methods in and others like that.

You can also put your subject in a question form. These may include questions like, "Are you sick and tired of your job?" Or "Is your boss always on your case?" Try to stay on the topic that pertains to your site so that you'll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as "Act now and get this once in a lifetime opportunity", or "Double, triple and even quadruple what you are earning in one year". This type of subject deals with the benefits your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, "Announcing the new engine that uses no gasoline, It runs on water". This creates curiosity with the reader and will lead them to open the mail and read on. The problem is that even if you have the time, you probably don't have the resources to research the algorithm to know if it's changed, which parameters are still important and which have become redundant, what you need to do to stay in the top ten.

Natural Links. SEO can come from natural ways too. This means that a webmaster on the net finds your site likes it and decides that it's quite useful for his visitors and links to it. This kind of links are called natural links and this are one of the most powerful links.

FFA stands for Free For All, pages which are designed to carry a designated amount of links on each page. Have in mind that when comes to link popularity relevancy counts and links form this pages will not going to help you much. Add to this that FFA pages have very limited life span, you will get the picture. High ranking can be yours! More on free SEO Tips. SEO PR is a buzzword that is both over-hyped and under-hyped at the same time. What do I mean by this? SEO PR is currently in buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional PR world.

However, if you have high traffic, and your website is well organized with the presentation, query and order links working perfectly - you will have no trouble in converting your visitors to along and cherished customers.

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